Aamir Khan Microdrama Platform: Aamir Khan Productions and Excel Entertainment Launch Mobile-First Drama Service

The Aamir Khan microdrama platform is now official. Aamir Khan Productions and Excel Entertainment are joining hands to launch a new microdrama service in India, built for mobile-first viewing. The announcement came on November 12, 2026, and it marks the entry of two of Hindi cinema's most respected production houses into India's fast-growing short-form entertainment market. The platform will offer professionally produced, short episodic dramas made for phones, drawing on both studios' film libraries, new original shows and exclusive partnerships with digital creators. The name, launch date and pricing have not been announced yet. Here is everything that is confirmed so far, and what is still to come.

What Is the Aamir Khan Microdrama Platform?

A microdrama is a short, episodic drama made to be watched on a phone. Episodes usually run for just a few minutes each, the stories move fast, and the format is built for viewers who watch in short bursts — on a commute, during a break, or before bed. The new platform from Aamir Khan Productions and Excel Entertainment will focus on exactly this kind of content, but with a difference the two studios are stressing from the start: it will be professionally produced, with an emphasis on high production values and strong storytelling, rather than much of the low-budget short-form content around today.

The venture has been in development for some time, according to the announcement reported by news agency PTI on November 12. It is being positioned as a large-scale content service built around short-format, mobile-first entertainment, and it brings together two banners with very different strengths: Aamir Khan Productions, known for films such as Lagaan, Taare Zameen Par and Dangal, and Excel Entertainment, the studio co-founded by Farhan Akhtar and Ritesh Sidhwani behind films such as Dil Chahta Hai, Zindagi Na Milegi Dobara and Gully Boy. Aamir Khan starred in Dil Chahta Hai, Farhan Akhtar's directorial debut in 2001, so the partnership is also a reunion, this time as producers.

What We Know So Far About the Microdrama Platform

• It will draw on the existing film and content libraries of both Aamir Khan Productions and Excel Entertainment, adapting their intellectual property for the short-form format.
• It will also develop original shows made specifically for microdrama viewing, rather than only repackaging existing films.
• It is in talks to sign exclusive content partnerships with prominent digital and YouTube creators, according to people familiar with the development cited by PTI.
• A prominent telecom partner has come on board to support distribution, which should give the platform a wide reach from launch — though the partner has not been named.
• A full official announcement with the content slate, launch strategy and further details is expected in the coming weeks.

What Has Not Been Announced Yet

• The platform's name
• The launch date
• The first slate of shows
• The pricing or subscription model — whether it will be free with ads, paid, or a mix of both
• The name of the telecom partner

Until the official announcement arrives in the coming weeks, those questions remain open. Neither studio has disclosed a budget or the commercial terms of the venture either, so for now the confirmed facts are the partnership itself, the format, and the plan to combine film libraries, originals and creator content.

Why Bollywood's Biggest Names Are Betting on Microdramas

The timing is no accident. Short-form drama is one of the fastest-growing corners of Indian entertainment. Research firm Redseer estimates that 15 million to 17 million people in India pay for microdramas in an average month, against an addressable audience of 250 million to 280 million people. Redseer also projects advertising revenue for the category at about Rs. 24 crore in the financial year 2026, rising to Rs. 5,000 crore to Rs. 5,500 crore by the financial year 2032. Those are category estimates, not forecasts for this platform, but they show why big studios are paying attention.

Other numbers point the same way. Lumikai's State of India Interactive Media Report 2025 put microdrama downloads in India at 450 million, with 100 million monthly active users. And the money is already moving: EloElo recently raised 80 million dollars for Story TV, its own microdrama service, with backing from NBCUniversal. When two of Bollywood's most respected studios enter a market at the same time as that kind of funding, it is a sign the format has moved from experiment to mainstream business.

How Microdrama Platforms Work

If you have never watched a microdrama, the format is simple. Here is how these platforms generally work, and what viewers can expect when the new service launches:

1. Open the app on your phone and browse short drama series, usually sorted by genre such as romance, thriller, family drama or comedy.
2. Pick a series and start watching — each episode usually runs for just a few minutes.
3. Watch a full story across dozens of short episodes, with most episodes ending on a cliffhanger that leads straight into the next one.
4. Save the series you like and pick up where you left off — the format is designed for watching a few episodes at a time.

What to Watch For Next

The next milestone is the official announcement, expected in the coming weeks, which should finally reveal the platform's name, its launch plans and its first content slate. That is when we will learn whether the service leans on familiar stories from the two studios' film libraries, bets on new originals, or builds its identity around digital creators. Until then, the announcement itself is the story: two of Hindi cinema's biggest names have decided that the future of drama is short, vertical and made for the phone — and they are building for it together.

Their move into microdrama is a bet that the next generation of Indian storytelling will happen a few minutes at a time, on a phone screen. The name and the launch date are still to come — but the biggest names in the business are already in.