Rohtang Pass Maggi Seller Racks Up Rs 15,000 a Day in Off-Season Sales, Viral Video Shows

The Rohtang Pass Maggi seller is the internet's favourite small-business story today. A roadside vendor at the high Himachal Pradesh mountain pass has gone viral after content creator Harsh Chauhan asked him a simple question during the off-season: how much do you actually sell in a day? The answer, around 60 to 70 plates of Maggi and nearly 200 cups of tea every single day, has travelled across Instagram and news sites on November 2, 2026, turning a tiny stall at a famous mountain pass into a talking point about small businesses.

Rohtang Pass Maggi seller: the viral video and the daily numbers

The story came to light when Chauhan, who posts as @harshreturns, stopped at the stall during a visit to Rohtang Pass and got curious about how the vendor manages when tourist footfall is low. In the video, he asks the seller how much he earns. The vendor's first answer is modest: it is the off-season, so there is not much earning at this time. Pressed for the actual figures, though, he shares numbers that surprised Chauhan and everyone watching. The vendor says he sells around 60 to 70 plates of Maggi and approximately 200 cups of tea every day, plus a few orders for eggs, though demand for eggs is considerably lower than for Maggi and tea.

• Maggi: 60-70 plates a day, priced at Rs 100 per plate.
• Tea: around 200 cups a day, priced at Rs 40 per cup.
• Extras: a few egg orders a day, on top of the Maggi and tea sales.
• Estimated daily turnover: Rs 14,000 to Rs 15,000, before any costs are deducted.

The maths behind the headline figure is simple, and Chauhan lays it out in the caption of his Instagram video. Sixty plates of Maggi at Rs 100 each come to Rs 6,000, and seventy plates come to Rs 7,000. Two hundred cups of tea at Rs 40 each add Rs 8,000. Put together, that is Rs 14,000 to Rs 15,000 a day in gross sales, and that is before the small number of egg orders is counted. Chauhan's own caption puts it plainly: he and his team went to Rohtang Pass and asked a Maggi seller about his turnover during the off-season, and the seller's own figures produced an estimated daily sales total of around Rs 14,000 to Rs 15,000 per day.

Rs 14,000-15,000 is turnover, not profit: the costs behind the Rohtang Pass stall

The most important detail in this story is also the easiest to miss: Rs 14,000 to Rs 15,000 is the stall's estimated daily turnover, not the vendor's take-home profit. Every outlet carrying the story makes the same distinction, and so do the commenters. Ingredients have to be bought, gas and equipment maintained, and supplies hauled up to a high-altitude pass where the weather is harsh and the work is physically demanding. Several users in the comments made exactly this point, noting that transporting goods to such a remote location costs extra and that the real income, after expenses, would look very different from the gross figure.

There is also a verification caveat worth stating plainly. The figures come from the vendor himself, as reported by Chauhan in his video, and the news outlets covering the story note that the claims have not been independently verified. That does not make the story false, but the Rs 14,000 to Rs 15,000 figure should be read as the vendor's own account of his daily sales, not as an audited business record.

Why the Rohtang Pass Maggi seller video struck a chord

Part of the appeal is the setting. A hot plate of Maggi at a cold mountain pass is a ritual for generations of Indian travellers, and Rohtang Pass, the high crossing above Manali, is one of the places where that ritual is most famous. Part of it is the off-season twist: these are not peak-summer numbers with crowds everywhere, but the sales of a quiet period, when the vendor himself says business is slow. And part of it is Chauhan's closing line, which has become the story's tagline: so, this is the thing, no business is small.

What the off-season numbers suggest about peak season

Chauhan himself points to the obvious next question. In his caption he writes that this is just the off-season, and asks viewers to imagine the turnover during peak tourist season, when Rohtang Pass fills with travellers heading between Manali and the high valleys beyond. No peak-season figure has been shared, so any number would be a guess, but the logic is clear: if a quiet-period day already produces 60 to 70 plates and 200 cups of tea, a busy summer day at one of Himachal Pradesh's most visited passes would be expected to produce considerably more.

Rohtang Pass Maggi seller FAQs